We help Georgia self-storage owners evaluate whether a confidential sale and diversification strategy can improve long-term retirement security without creating operational disruption.
Willis Innovations is a principal-led acquisition platform focused on self-storage in Georgia. We are not a listing intermediary and we are not a volume-driven aggregator.
Owners come to us when they want a direct, private process with clear milestones and clear decision logic.
Our role is to help you evaluate options with specificity so you can decide timing, structure, and next steps without pressure.
Preston leads sourcing, underwriting, and transaction execution. The approach is calm, analytical, and focused on decision quality rather than transaction volume.
I'm based in Georgia and focused exclusively on self-storage because it's a business built by hands-on operators who deserve a buyer that respects what they've created.
Before founding Willis Innovations, I spent over nine years in consultative sales at Stryker, one of the largest medical device companies in the world. My role as an Emergency Care Account Manager meant managing complex, high-value relationships across the state of Georgia — working directly with decision makers in hospitals, municipalities, and private organizations. Every deal involved long evaluation cycles, multiple stakeholders, and a process where trust and follow-through determined the outcome.
That experience shaped how I approach acquisitions. I lead every conversation directly. I structure the process around clear milestones. I underwrite conservatively so that the number I present is the number I intend to close on. And I treat every owner the way I'd expect to be treated if I were the one on the other side of the table.
I hold a B.S. in Marketing and Management from Berry College's Campbell School of Business. I also serve as a volunteer firefighter and first responder with Oconee County Fire Rescue — a role that reinforced the value of preparation, discipline under pressure, and showing up when it counts.
Willis Innovations exists to give Georgia self-storage owners a private, straightforward alternative to brokers and public listings. This isn't about quick flips. It's about building a long-term portfolio by earning the trust of every owner I work with.
Owners do not choose Willis because we promise the highest number. They choose us because we operate with discipline, discretion, and respect for what they built.
You speak directly with decision makers. No broker chains. No junior analysts filtering information. If there is a question, you get a straight answer.
We sign an NDA before reviewing detailed financials. Your tenants, staff, and competitors are not contacted. Your reputation stays intact.
Our offers are built on transparent fundamentals:
No inflated assumptions to win the deal. No surprise re-pricing after diligence.
From first call to closing, each phase is structured and measurable:
You always know where we are in the process and what happens next.
If we give a number, it is because we understand the asset. We do not "win the bid" only to renegotiate later unless something materially undisclosed changes.
Most facilities we speak to were built over decades. Many sit on family land. For many owners, this is retirement. We understand that. The process is designed to protect your income transition and preserve your dignity.
Continuity is a core commitment. Every acquisition is structured to ensure a smooth transition with no disruption to tenants or on-site staff.
We underwrite conservatively, structure deals responsibly, and communicate clearly. Our process is built so that transactions move efficiently and close on schedule.
Confidence does not come from flashy marketing. It comes from disciplined preparation, clear structure, and keeping your word.
We believe a smooth transition starts with respect for the people already in place. Existing tenants continue their leases without disruption, and on-site staff and management are treated with the same professionalism they've always known. We work with you to create a clear handoff plan before closing, and any operational changes are communicated privately and thoughtfully. Your facility's reputation and your relationships are protected throughout the entire process.
