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Editorial Standards

Editorial standards & methodology.

We publish data that people use to make real decisions, so we hold it to standards a reporter or researcher can check. Here is exactly how our sites are sourced, built, and maintained — and how we make money.

Last reviewed: July 2026

Who publishes this

All sites are published by Willis Innovations LLC, an independent company based in Georgia. They are not affiliated with, endorsed by, or operated on behalf of any government agency. The publisher is Preston D. Willis, reachable directly at Preston@WillisInnovations.com.

How we build & verify

  • We pull from the authoritative source, not from scraped third parties.
  • Raw records are cleaned, de-duplicated, and normalized into a consistent structure.
  • Computed metrics (like county soil-risk scores) follow a documented method, stated on the page.
  • We distinguish clearly between raw public records, our analysis, and directory listings.

Directory listings & no pay-to-rank

  • Contractor and lab listings are drawn from official public rosters.
  • Companies cannot pay to be included in, or ranked higher within, the base directory.
  • Inclusion is not an endorsement; a license is not a guarantee of quality.
  • Any sponsored or featured placement, if ever introduced, will be clearly labeled as such.
For Journalists

Cite it, check it, or ask for a custom cut.

What we'll provide

  • The full ranking or dataset behind any figure we publish.
  • A custom pull — a specific county, metro, or statewide slice.
  • A plain statement of the method and its limits for accurate quoting.